Stop the Health Shaming!

Stop Shaming

Stop ShamingOver time, I’ve become better and better at navigating social situations while making food choices that align with my values. I get better at the dance of going out to eat with friends, going to parties, and traveling while enjoying myself without falling off track or feeling like an outsider.

But last week I was at a conference in Baltimore for my work as a web developer, and the food issue was especially challenging. Take a look at this group text from last week as our team was deciding where to eat.

Two things to consider:

  1. I mentioned that I was going to slip away to a vegan, soul food restaurant I had heard about, but didn’t mean to suggest that the whole group should go (someone else texted that to the group).
  2. I’m close friends with the guy who sent this text and talk openly about these things with him. I didn’t take it personally, as the text might suggest.

But still, it’s a good representation of the kind of social pressures that many of us have to deal with on a nearly constant basis.

The more I look, the more I see this kind of health shaming everywhere

And it’s not just limited to conversations between friends and family. Blatant examples of health shaming can be found in the media and in pop culture at large.

As an example, take a look at this article about a new juicer that has been making headlines recently, entitled,“As Juicero gets publicly shamed, let us not forget that juice itself is a lie.

This quote, taken from the article, is especially troubling:

“Juice is one of the pillars of the modern wellness movement, right up there with yoga, healing crystals, Korean sheet masks, and whatever else Goop is hawking this week. And wellness is the ultimate 21st-century status symbol. Forget about designer labels and expensive vacations. There’s nothing more difficult to attain, or more enviable, than a natural glow from within. To that point, whether we’re forking over $400 for a Silicon Valley-approved juicer or $10 for a local shop’s kale-ginger-cucumber-apple blend, we’re not just paying for puréed produce. We’re buying into a vision of ourselves at our radiant, virtuous, energized best. Buying cold-pressed juice has always been a way to signal to ourselves, and the world, that we’re enlightened enough to prioritize our health—and financially secure enough to invest in it.”

There is no doubt that wellness services and products are largely available only to those of a certain socio-economic class. We need to do more to make healthful food available and affordable to everyone.

And as wellness has become trendier, it HAS become a certain kind of status symbol. But frankly, I find it seriously awesome that people may be more interested in buying organic produce, taking a yoga or meditation class, or sipping a green juice instead of buying hummers and huge houses.

TV shows love to make fun of plant-based eaters and talk about how gross raw food is. Journalists love to publish stories about how there isn’t any evidence to support claims made about the benefits of supplements and detoxification.

I’m not saying that we should ignore the science. It is true that certain supplements can do more harm than good. We need to do our due diligence by consulting with qualified medical professionals and pay close attention to the data being released by independent quality-control companies like Labdoor that test supplements for their safety and purity.

There may not be many scientific studies that show how certain foods aid in the detoxification process, but I’ve personally been witness to some incredible health transformations over the years. When I worked at the Tree of Life, many of the guests arriving with Type 2 diabetes were off all medication and had a normal fasting blood sugar level by the time they left – and that was after just three weeks on a plant-based, low-glycemic diet.

I don’t know if they were “detoxing” or not, but I can tell you that they made life-changing improvements to their health and well-being.

I’ve been doing a lot of outreach for our new, big project lately, fueled by some truly shocking facts.

According to the CDC, 7 out of 10 people in the US die from chronic diseases that are largely preventable.1

1 out of 4 people continue to die from heart disease.2 As many as 1 in 3 adults could have diabetes by 2050 if current trends continue.3 More than 2 out of 3 Americans are considered overweight or obese.4 These chronic conditions are epidemic.

Yet we already have a solution to this crisis.

Through diet and lifestyle changes alone, we can reduce heart disease by 90%5,6, type 2 diabetes by 92%7, stroke by 80%8 and cancer risk by up to 60%9. In 2013, Kaiser Permanente, the largest managed care organization in the United States, noted that despite the strong body of evidence in support of a plant-based diet as a first-line treatment for chronic disease, physicians often ignore the facts in favor of quickly prescribing medications. The medical community is not giving patients a chance to manage their disease through healthy eating and active living.10

The hard truth is that so many of our loved-ones will experience a significant decline in their quality of life and eventually die, in part, because of what they choose to eat.

As Americans, we pay more for health care than other nations and yet as much as 86% of our healthcare costs could be avoided through simple changes in diet and lifestyle.1

And for that reason, I’m super-grateful for the fact that people have discovered juicing and yoga, even if it has become a trendy status symbol. I don’t give a damn what’s motivating people to eat more veggies, when just 2.5 servings per day can reduce early mortality by over 13%.11

The Real Cost of Health Shaming

The Standard American Diet is literally killing us, has a huge environmental impact and costs us over a trillion dollars each year in medical bills. It’s making the people that we love sick.

This is too important for me to not speak up. This isn’t a trend. This is a movement that must grow, because we have no other option than to radically change our current food culture if we want to live happy, healthy lives and do better for our planet.

So how about we stop shaming people who choose to buy $10 juices, and instead focus on making real, organic, plant-based food more available to everyone, regardless of their socio-economic status.

Let’s stop making fun of people who are gluten-free, vegan, vegetarian, paleo or whatever else they are because they choose to take on the difficult task of standing in opposition to the cultural norm in order to create better health for themselves and their families.

Let’s stop fighting about what diet is best, and celebrate each and every small victory that moves people towards eating more veggies and less processed food.

We need to shift the cultural conversation and stop alienating those of us who have the courage to make personal changes in a society that continues to marginalize and shame them. You might feel like an outsider in your community, but our movement is growing. Our strength and numbers are growing. We are in this together, and the more that we create acceptance, the more the tides will turn.


  1. National Center for Chronic Disease Prevention and Health Promotion. “Chronic Disease Overview.” Centers for Disease Control and Prevention. Centers for Disease Control and Prevention, 23 Feb. 2016. Web. 28 Mar. 2017.
  2. CDC, NCHS. Underlying Cause of Death 1999-2013 on CDC WONDER Online Database, released 2015. Data are from the Multiple Cause of Death Files, 1999-2013, as compiled from data provided by the 57 vital statistics jurisdictions through the Vital Statistics Cooperative Program. Accessed Feb. 3, 2015.
  3. National Center for Chronic Disease Prevention and Health Promotion. “Number of Americans with Diabetes Projected to Double or Triple by 2050.” Centers for Disease Control and Prevention. Centers for Disease Control and Prevention, 22 Oct. 2010. Web. 03 May 2017.
  4. “Overweight & Obesity Statistics.” National Institutes of Health. U.S. Department of Health and Human Services, n.d. Web. 03 May 2017.
  5. Chiuve, S. E., M. L. McCullough, F. M. Sacks, and E. B. Rimm. “Healthy Lifestyle Factors in the Primary Prevention of Coronary Heart Disease among Men: Benefits among Users and Nonusers of Lipid-lowering and Antihypertensive Medications.” Circulation. U.S. National Library of Medicine, 11 July 2006. Web. 28 Mar. 2017.
  6. Akesson, A., C. Weismayer, P. K. Newby, and A. Wolk. “Combined Effect of Low-risk Dietary and Lifestyle Behaviors in Primary Prevention of Myocardial Infarction in Women.”Archives of Internal Medicine. U.S. National Library of Medicine, 22 Oct. 2007. Web. 28 Mar. 2017.
  7. Hu, F. B., J. E. Manson, M. J. Stampfer, G. Colditz, S. Liu, C. G. Solomon, and W. C. Willett. “Diet, Lifestyle, and the Risk of Type 2 Diabetes Mellitus in Women.” The New England Journal of Medicine. U.S. National Library of Medicine, 13 Sept. 2001. Web. 01 Apr. 2017.
  8. Chiuve, Stephanie E., Kathryn M. Rexrode, Donna Spiegelman, Giancarlo Logroscino, JoAnn E. Manson, and Eric B. Rimm. “Primary Prevention of Stroke by Healthy Lifestyle.”Circulation. American Heart Association, Inc., 26 Aug. 2008. Web. 28 Mar. 2017.
  9. Katz, David L. “Facing The Facelessness Of Public Health: What’s The Public Got To Do With It?”. American Journal of Health Promotion 25.6 (2011): p361. Print.
  10. Tuso, Philip. “Nutritional Update For Physicians: Plant-Based Diets”. The Permanente Journal 17.2 (2013): 61-66. Web.
  11. Boseley, Sarah. “Forget Five a Day, Eat 10 Portions of Fruit and Veg to Cut Risk of Early Death.” The Guardian. Guardian News and Media, 22 Feb. 2017. Web. 28 Mar. 2017.

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Matt Jager is a wellness activist, yogi and co-founder of True Wellth. His life mission is to transform the healthcare and food system in this country, so that every single person has access to the tools and support they need to look and feel their best, control their health, own their happiness and revolutionize their well-being.
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How Not To Die: How Simple Lifestyle Changes Can Eliminate Our Deadliest Diseases with Michael Greger, M.D.


We are giving away a free copy of Dr. Greger’s book! To enter, fill out our 2015 reader survey.

I was shocked when I found out that the leading cause of death in the United States could be eliminated by changing what’s on our plates.

One out of every four Americans currently dies of heart disease — a condition that can be not only prevented, but REVERSED with a whole-food, plant-based diet.

If that was the only benefit of the plant-powered path, it would still be a strong argument for making veggies the main course.

But it doesn’t stop there.

Obesity, type 2 diabetes, high blood-pressure and other chronic conditions can all be improved by simple changes in diet and lifestyle.

And sometimes these kinds of lifestyle interventions are more effective than prescription pills and surgeries.

These powerful statistics carry a personal touch. I don’t know a single person who hasn’t been affected by one of these diseases, whether personally or through a close friend or family member.

It’s absolutely heart breaking. But we can do better.

How Not To Die

Today, I’m thrilled to share an interview with Michael Greger, MD,  internationally-renowned nutrition expert and founder of what I consider to be the best evidence-based nutrition site on the web,

Dr. Greger released his latest book last week which is taking this life-saving message to the mainstream.

In How Not To Die, Dr. Greger reviews an incredible amount of medical literature in order to find the best nutrition and lifestyle interventions for the fifteen leading causes of death — diseases that claim the lives of 1.6 million Americans each year.

The book is a great reference if you are looking for specific recommendations, such as the best foods for treating hypertension.

Greger also provides actionable advice on how to make lifestyle changes stick, and a daily dozen checklist of foods to add to your diet to get the biggest benefit.

I hope you enjoy the interview. But most importantly, please help get this critical message out.

Together we can begin to fix a broken food system, a broken healthcare system, and literally save a million lives. Share this with someone that could benefit from the information.

Watch the interview and learn:

  • (3:50) The 3 biggest killers that can be reversed by changing your diet
  • (10:20) The two guidelines to radically simplify conflicting health information
  • (16:10) The biggest deficiency in modern diets, and how it makes us fat
  • (26:11) The shocking reason why we may choose medication and surgery over lifestyle
  • (28:31) The single most important foods that should be added to every diet

Show notes:

If you like this video, please subscribe to our youtube channel!

Enter To Win A Free Copy Of The Book!

Dr. Greger has been gracious enough to provide a copy of How Not To Die to our community, and you can enter to win!

To enter, fill out our 2015 reader surveyWe’ll be randomly selecting a recipient from the entires and notifying the winner on Tuesday, December 29th.

UPDATE: The giveaway has now ended. Congrats to Karen R!

*Note: Only open to residents of the continental US.

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We will never sell your information or spam you, ever.

Matt Jager is a wellness activist, yogi and co-founder of True Wellth. His life mission is to transform the healthcare and food system in this country, so that every single person has access to the tools and support they need to look and feel their best, control their health, own their happiness and revolutionize their well-being.